‘transmedia’ publishing

Posted by | November 29, 2013 | Uncategorized | No Comments

Moving picture, text, still photography, sound, further reading – all in a carefully designed wrapper that signals itself to a particular audience: some interesting examples have popped up in the last week.

I owe these two to Steve Dearden, of The Writing Squad.    One is a piece of journalism from the New York Times, describing in film, stills, sound and text the journalist’s visit to a hulk sitting on a Filipino atoll, with a skeleton crew, making a statement of  territorial claim.   Chinese fishing boats steam slowly to and fro a few hundred metres away.   The piece is graphic, atmospheric, clear and telling, particularly in these days when B-52 bombers are testing Chinese claims over islands just a little northwards in the sea between China and Japan.

The second is a more self-consciously filmic piece about the parallel lives of President Kennedy and Lee Harvey Oswald, by National Geographic .   Although it is more complex and a bit arty, it does convey in an unusual way the telling contrast in the journey of the two men towards a single point in history.

Both use a scroll as the means of working through the storyline, making a connection in my mind with very ancient ways of narrative publishing.

The opportunities for a new creative wave as we explore these mixed media pieces are immense, in journalism, storytelling and education.

 

 

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