The founders of the company were focussed on creative television development and broadcast licence sales. They wished to broaden the reach of the concept. Ian Grant brought experience from the international book publishing industry to conceive and oversee development of printed products that enhanced the brand and delivered new audiences and income streams to the business.

For six months Ian served as Interim Managing Director of the company, overseeing a period of change as the business delivered the first broadcast series at the same time as developing its publishing and licensing assets.